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Thank you for visiting our media page. We’re excited to share a collection of powerful videos, insightful articles, captivating photos, and highlights from our past events and experiences. Explore how our founder, Chris Lora, and our dedicated team have made a positive impact on the world through our mission and vision. Take a moment to look around and witness the transformative work we’re so proud of.

VIDEOS

The Light That Shines The Brightest!
01:40:55

The Light That Shines The Brightest!

In Episode 8 of the "Be You Be Real" podcast, hosts Joey and Los invite the inspiring Chris Works to the TLS Studios for a real-deal conversation. Chris Works, a pioneer of fundamental works and a true OG in the community of uptown NY, shares his journey of shining light on the block and uplifting the future generation. With a knack for breaking generational curses and schooling his hood on financial literacy, Chris ain't just talking the talk, he's walking the walk. Join us as we vibe with Chris and dive into his insights on how to hustle smart and build a legacy in the concrete jungle. Get ready to soak up some wisdom straight from the streets as we chop it up with Chris Works, only on the "Be You Be Real" podcast, broadcasting live from The Last Stop! Thanks for watching The Be You Be Real Podcast. To learn more of who we are or to see our full merchandise inventory go to https://www.bybr.shop/ About Be You Be Real™: Purpose: Why do we exist? To create unique, non-uniform, stylish articles of clothing that allow each individual to express themselves freely. Vision: What future do we want to help create? What does the future look like? A world inspired to harvest the power of vulnerability and be their true self. ​Mission: What are we here to do? How will we create that future? To unleash the real ones by providing and setting the new standard in urban fashion and art. ​Values: What principles guide our behavior? Authenticity - Our success is dependent on letting our customers be themselves through our clothes and staying true to urban fashion Community - We are committed and believe in the importance of community because at the end of the community, we have unity, and unity breeds success Genuinely - Providing a genuine product without having the advantages and benefits in mind but rather inspire you to Be You, Be Real Connect with Be You Be Real™ Online: Instagram:https://www.instagram.com/beyou1bereal/ Facebook: https://www.facebook.com/BYBR-102206961849602

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